An A Level media student’s interpretation of the iconic annual John Lewis Christmas advert has gone viral, picking up almost half a million views.
Nick Jablonka’s uploaded his coursework animation onto YouTube and fooled viewers into thinking it was an authentic John Lewis ad.
The sentimental one-minute film, which has over 458,000 views, tells the story of a lonely, love-struck snowman trapped in a snow globe with days left until Christmas.
The latest John Lewis advert for 2016 is expected to be released at the end of this week, and is rumoured to cost around £7 million.
However, Jablonka’s film took only two weeks to produce and cost him just “a couple of snacks and a couple of drinks”.
Asked how well his coursework was graded by his lecturer, Jablonka replied: “I believe the video itself got full marks – I’m not 100% sure about the essay!”